Growth work shaped by strategy, execution, and curiosity.
We help franchises and purpose-driven organizations turn attention into growth through clear positioning, practical marketing systems, and hands-on execution.
Not just campaigns. Growth systems.
April25 is a marketing and growth partner for franchises and purpose-driven organizations. With 15+ years of experience across North American and European markets, we combine strategy, execution, and deep curiosity to help teams grow in a way that fits their brand and values.
Our work sits between practical marketing and cultural audience-building. We help franchises attract the right customers, and we help festivals, events, and purpose-driven organizations grow audiences, partners, and communities.
We do not see ourselves as just an agency that runs ads. We act as a growth partner: thinking with you at the strategic level, then helping your team implement the plan through concrete marketing, audience development, and experience design.
Meet us
April25 brings together experience in digital marketing, franchise growth, audience development, storytelling, events, and cultural projects.
Ruza
Ruza is focused on strategy, client relationships, franchise growth, and audience development. She has more than 10 years of experience in digital marketing and communications, starting as a community manager and building her career into an Account Director role where she led a team of 12 people.
Her strength is understanding business challenges, asking the right questions, and turning messy goals into practical marketing systems. She believes there are no problems in business, only challenges that need a clearer path forward.
Boris
Boris brings experience in narrative, content, creative direction, and cultural projects. His background began in journalism and expanded across digital marketing, branded content, screenwriting, and event storytelling.
He has worked for clients including Molson Coors, T-Mobile, and HBO, and helps April25 shape the voice, story, and cultural positioning behind client work. His work on Cinema Shift Festival connects April25’s client practice with real audience-building, programming, and cultural conversation.
How we work
Our approach is centred on transparency, accountability, and curiosity. We define a clear growth strategy, set up practical systems, and stay close to execution until results are measurable and repeatable.
Understand
We start by learning the business, audience, market, constraints, and what growth actually means for you.
Build
We turn strategy into campaigns, content, landing pages, event assets, and systems that can be tested.
Improve
We read the results, adjust the work, and help your team keep learning from every campaign or event.
